adults, are expected to have tablets by 2016, according to Forrester Research.Īnd tablet makers are jockeying to gain share on Apple. An estimated 112.5 million Americans, one-third of U.S. Meanwhile has a 4.2 percent share of the tablet market, while Barnes & Noble has a 1.9 percent share, according to iSuppli.Įven so, the category is growing rapidly.

Seven out of every 10 tablets sold in the second quarter were iPads, according to IHS iSuppli. That compares with Apple Inc.'s iPad with a 9.7-inch diagonal screen and $499 starting price.Īpple's iPad is the most popular tablet, and that is not expected to change. The new Nooks come on the heels of 's announcement earlier this month that it will offer four new varieties of its Kindle, including a high definition version of its Kindle Fire tablet with an 8.9-inch diagonal screen, which starts at $299. Tablets are -once again- expected to be hot items this holiday. The Nook HD runs on Google's Android 4.0 system and includes Barnes & Noble's own app store and browser. The company will continue to sell its smaller black-and-white e-reader, called the Nook Simple Touch, for $99, and a backlit Nook Simple Touch for $139. The Nook HD is an upgrade to the hardware and services offered by its previous tablets, the Nook Tablet and Nook Color, which Barnes & Noble is phasing out. The company is seeking to offset tough competition from online retailers such as, as consumers increasingly move away from traditional books and DVDs to electronic books and streaming video. Nook prices in the May-July period were about 23 percent lower than a year ago. In its most recent fiscal quarter, sales of digital content surged 46 percent, but revenue from devices dropped partly due to lower prices. bookseller, has invested heavily in its Nook e-reader and e-books. New York-based Barnes & Noble, the largest traditional U.S. In addition to the new HD screen and a lighter body, Barnes & Noble is also increasing the services the Nook offers, adding a video purchase and rental service, allowing users to maintain different 'profiles' and making it easier to browse titles in its book and magazine stores. Barnes & Noble said Wednesday that its new Nook HD will come in two sizes, one with a 7-inch screen (measured diagonally), starting at $199, and one with a new 9-inch diagonal screen, called the Nook HD+, starting at $269.

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